TBBC manages a powerful and diverse beverage portfolio—Nyathi, Strongbow, KIX, and Miller—yet its digital presence was under-leveraged, with limited consumer pull and weak linkage between online engagement and in-store performance.

Retinah Media Group repositioned TBBC from a passive brand into a culturally active, socially driven, and commercially responsive ecosystem.

Through a deliberate blend of content strategy, cultural storytelling, and retail-integrated digital campaigns, we transformed TBBC’s platforms into high-impact touchpoints—driving relevance in everyday Zimbabwean moments, amplifying brand visibility, and converting social engagement into real-world sales across partner outlets